Christine Daley

Facilitated product strategy, driving revenue growth from $1M+ to $5M+ ARR and achieving 10K+ MAU within 1 year.

Led the end-to-end design and launch of AI Notes 2.0, redefining user interaction with meeting notes from conversation-first to synthesis-first, iterating continuously based on customer feedback and usage data.

Designed foundational and high-impact features to enable personalization through custom templates and conversation reels, significantly accelerating customer workflows.

Spearheaded growth hack and experimental projects, successfully increasing top-of-funnel conversion through a blend of product-led and sales-led strategies.

Built the foundational design system, maintaining and evolving components as lead designer to ensure consistency and scalability across the platform.

Led the comprehensive rebrand from Twic to Forma, partnering with an external agency to develop brand creatives and facilitating design feedback with founders; managed the end-to-end rebranding launch across all departments.

Grew the product design team from 1 to 5, mentoring junior designers and contributing to the hiring of the Art Director and Head of Design.

Designed and shipped complex workflow systems that maintained 99.9% data accuracy, significantly enhancing speed and efficiency across employee benefits journeys.

Spearheaded strategic design initiatives and launched product features, scaling the platform from 15,000 to over 600,000+ employees across global tech leaders (e.g., Microsoft, Stripe, Snap).

Created a comprehensive design system for the enterprise-level Story platform, supporting complex workflows for U.S. real estate investors and customers with $81B AUM.

Led design for targeted user research and testing, delivering an MVP for a double-sided property management app for landlords and tenants, contributing to a $15M internal funding milestone.

Collaborated with cross-functional partners across engineering, product, legal, and leadership to develop product and marketing collateral for launch.

Designed onboarding flows and key interactive features for micro-mobility products, contributing to a 3x growth in membership conversion and enabling over 100M monthly bike rides across the U.S.

Partnered with local product marketing managers and technical cross-functional partners to align on strategy and execution of marketing campaigns, product launches, and market launches.

Led creative direction with Lyft's core design team on the creative design system, illustration system, and content library for micro-mobility.

Spearheaded modular design strategies for product interfaces, achieving a 40% reduction in development time by implementing reusable components and ensuring seamless adaptability across multiple platforms within a 6-month period.

Designed a user-centric fraud prevention dashboard with advanced D3.js data visualization, achieving a 30% increase in user trust.

Contributed to an Angular-based component library, focusing on performance, scalability, and accessibility.

Formulated intuitive user interfaces and enhanced user experience patterns, leading to a 30% increase in user engagement for Ravelin's core products through comprehensive user testing and user feedback loops.

Delivered tailored design solutions and fostered long-term client relationships across diverse projects.

Contributed to successful client startup exits, including Dieta Health (acquired by Cylinder Health).